Content Strategy for Content Agility, What does that mean?

 Noz Urbina, organizer of the upcoming Congility conference, held May 24-26 in Gatwick, UK explains what he means by "Content Agility"  on the "I'd Rather be Writing" blog.

For many organizations, the expectations of their customers have outpaced with the information managers can provide — and in some cases, can even conceive of. The notion of ‘agile content’ would thus seem to encompass several aspects: development of increasingly sophisticated information in multiple media, storing it in such a way that it is accessible and relevant throughout an organization, and designing the optimal user experience when the information is needed.

 
Read Noz Urbina's post here.